HALLMARK MOVIES & MYSTERIES To Rebrand To HALLMARK MYSTERY  

Hallmark Media announced during the TCA Winter Press Tour that Hallmark Movies & Mysteries will rebrand to Hallmark Mystery on March 6.

The newly renamed channel will debut a fresh, new on-air look, while continuing to provide the captivating, cozy mysteries that audiences know and love. This year, the network is home to a record number of all-new and returning mystery series, including its first historical mystery Gilded Newport Mysteries: Murder at the Breakers starring Ali Skovbye (Firefly Lane), Danny Griffin (Fate: The Winx Saga), and Nathan Witte (Cut, Color, Murder); CrimeTime: Freefall starring Lyndie Greenwood (Sleepy Hollow) and Luke Macfarlane (Platonic); and the next installments of popular franchises like Hannah Swensen Mysteries, The Cases of Mystery Lane, and many more.

In addition, Hallmark Drama will become Hallmark Family on February 28. The network spotlights timeless storytelling for the whole family centered around faith, love, and community.

“Hallmark Media is home to a wide range of content offerings that deliver on the promise of providing comfort and joy, and it is our goal to ensure that viewing experiences across all networks and platforms are uniquely authentic,” said Hallmark Media’s Executive Vice President of Programming, Lisa Hamilton Daly. “We look forward to debuting the rebranded networks, where fans can continue to enjoy fun, engaging mysteries on Hallmark Mystery and wholesome family stories on Hallmark Family.”    

ABOUT HALLMARK MEDIA

Owned and operated by Hallmark Cards, Inc., Hallmark Media is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Media is also home to Hallmark Movies Now, the company’s subscription streaming service. Hallmark Movies Now offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can’t find anywhere else.

SOURCE: thefutoncritic.com